Coconut Water Product Packaging Design – By creating the visual concept, we feel already at the stage of appointment that this would be an exceptional project for us. As it gave life to Coconaut, the hero of the brand, we knew that would be the main attraction of the visual appearance of the product.
We have created a series of illustrations that describe the adventures of Coconaut. These illustrations became the main graphic element of the product. Each package tells a different story.
We wanted to show this exceptional product as pure and healthy, while at the same time introduce the fun and informal style of communication at the packaging level, the qualities so rare in this category of products. Of course, we also had to take into account the color scheme defined in the strategy.